about the company
Ilera Made from Africa is a food company specializing in superfoods in powder and grain form with a mission to foster an increased appreciation of nutrient-rich African grains and plants for modern, health-conscious consumers while empowering small-scale farmers to do more and be more. A celebration of authentically African produce.
To take the brand to the next level, from just a niche superfood product to an energetic, vibrant, authentic, trendsetting and healing brand, Ilera turned to Check DC for visual identity and packaging design for their four products
Fonio Grain, grown across West Africa and naturally nutrient rich. It is a gluten-free alternative to grains like quinoa and couscous. Fonio also has a low glycemic index, making it perfect for diabetics. Excellent source of amino acids and rich in essential minerals.
Baobab Fruit Powder, made from the dried deseeded pulp of the nutrient rich fruit from the Baobab Tree, otherwise known as ‘The Tree of Life’. It has the highest antioxidant capacity of any fruit and contains many essential vitamins and minerals; iron, protein, vitamins, calcium and potassium.
Moringa Leaf Powder, made from the dried and crushed leaves of the nutrient rich Moringa Tree, otherwise known as ‘The Miracle Tree’, rich in antioxidants, iron, protein, vitamins, calcium and potassium.
Moringa Oil, made from cold pressed seeds of the nutrient rich Moringa Tree, otherwise known as ‘The Miracle Tree’. This lightweight oil, rich in phytonutrients is great for skin and hair health. Moringa is also rich in crucial fatty acids and antioxidants that have anti-aging properties, helping to remove wrinkles and curb the sagging of facial skin. High in oleic, behenic and linoleic acid, moringa oil also prevents skin dryness.
The brand and packaging designs possess patterns representing it’s authenticity deeply rooted in bringing Africa to the world and giving back to the communities from which products are sourced.
The bold and navigable colour palette, inspired by the vibrancy of nature, but the additional patterns add a layer of energy that really celebrates and heroes the quality ingredients, creating a range of packs that are buzzing with life and possibility. The developed design system means the packs have their own unique identity and personality whilst being part of an exciting and synergistic range.